Marketing, Sales & Design

James Vincent, Founder and CEO of FNDR, shares anecdotes from his time at Apple to encapsulate the importance of storytelling.

Design matters. In 1980, when I was working on my first startup, Daisy Systems, I hired my first designer, David Kelley. This was long before…

Most marketing strategies fail to show the full picture—Media Mix Modeling (MMM) changes that. As a longtime CMO and now an operating partner at Khosla…

Zack Schildhorn, Founder of Series Z, shares insights on crafting a compelling pitch for investors.

Mark Leslie gives a presentation on building a successful company by creating a virtuous cycle and consistently hitting your numbers. 

Marty Neumeier, Director of CEO Branding for Liquid Agency and expert in brand, design, innovation, and creativity, speaks to the power and value of brand…

Jesse Derris, CEO of brand consultancy Derris, discusses how brands are changing the way people think about marketing. Through telling compelling brand stories across channels…

David Lieb, Product Lead at Google Photos, discusses how cognitive simplicity is the key to building better products.

Steve Stoute, CEO of Translation, discusses how brands harness the power of culture to solve their biggest challenges.

Mark Barden, Author and Partner of global strategic brand consultancy eatbigfish, on building challenger brands and taking on the establishment.

Growth is everything Startups are defined by growth. Many entrepreneurs have fever dreams about creating a product that takes the world by storm—the next Google,…

Growth is a matter of life or death for early stage startups. It’s easy to focus exclusively on top-line growth, such as number of users…

Debbie Millman, the president and CMO of Sterling Brands, breaks down the basics of branding and why it’s so important.

Why do we use certain products every day? What draws us back to them so frequently? In this video, bestselling author Nir Eyal shows us…

“How much does a designer typically make?” The answer to this question varies widely, based on a number of factors: Current comp Comp history Competing…

These 5 C’s are essential ingredients for making your company attractive designers, based on my own experience of recruiting hundreds of UX people to join…

The Phone Screen The phone screen is an opportunity to make sure the designer and opportunity are potentially a good fit for each other, based…

The Resume Before looking at the portfolio and when deciding whether to contact a candidate for a conversation, start with the resume to establish some…

“Where do you find designers to hire?” Now that you understand what UX skills you need to have for your team and have written a…

The best thing you can do for your company as founder/CEO is to hire a great team, so it’s worth investing a lot of time…

User experience design is a multidisciplinary field. A well-designed product must be visually appealing and simple, and easy to understand, learn and use. Creating a…

Khosla Ventures’ operating partner for design, Irene Au, shares her thoughts on design, why it’s important, and how to make it central to your business.…

Entrepreneur Mark Leslie, discusses the virtuous cycle that can be created within a business that drives success (and revenue).

“It always takes longer and costs more,” laments Don Valentine of Sequoia Capital, one of the most successful and respected venture capitalists today. This is…

In this video, hear from Tim Brown, the CEO and President of IDEO, as he discusses how one might apply design thinking more broadly to a…

The PRD describes the product your company will build. It drives the efforts of the entire product team and the company’s sales, marketing and customer…

Note: this document focuses specifically on product management in the context of a “divlet” in AOL. Related key assumptions are that there is…

“Gentlemen, we’re going to have a sales contest. First prize is a new car. Second prize is a knife set. Third prize is you’re fired.”…